Xplor Mariana Tek expands into the UK, first step in plans for international expansion
ATLANTA, GA/LONDON, UK – April 18, 2024 – Xplor Mariana Tek, a powerful, consumer-focused, and easy-to-use boutique fitness software platform from Xplor Technologies, has today announced its entry into the UK. The move brings a premium studio management software solution to the UK fitness industry, allowing boutique fitness and wellness studios to transform the experience they can offer customers.
Renowned for delivering the best consumer experience in boutique fitness, Xplor Mariana Tek enables studios to curate and customise the branded experience they offer customers both in-studio and online, driving studio revenue growth.
In 2023, studio brands who migrated to Xplor Mariana Tek saw their average reservations increase by 36%. Studio brands using the platform also saw bring-a-guest booking volumes rise by 35%. The custom app allows members to easily book a class, bring along a guest to a class, use geo-location to check-in, preorder, or purchase items, select their favourite reformer, bike, or mat in the studio, and add themselves to a class waitlist.
With growing demand for boutique fitness and wellness options amongst consumers, the boutique fitness market in the UK is poised for substantial growth, with the number of studios expected to reach 5,084 by 2029.1 In 2023, the market’s value was $6.9 billion, projected to rise to $11.3 billion by 2029 – with London at the epicenter, making up 12.3% of all studios.2
“The UK is home to some of the most beloved consumer fitness brands, known for their engaging, high-touch fitness and wellness experiences. Everything Xplor Mariana Tek delivers is brand-forward, and experience-led, designed to help studio brands connect more deeply with their communities’ using insights and engagement tools.
“We see the UK as a critical market as we expand Xplor Mariana Tek further internationally, so we’re excited to be bringing these innovative consumer experience capabilities to market to help these brands shine.”
Shannon Tracey, Vice President of Sales and Marketing for Xplor Mariana Tek at Xplor Technologies
Xplor Mariana Tek was founded in 2015 by fitness experts and former studio owners who wanted to change the way boutique fitness operates. The innovative, all-in-one software platform is built for single locations, large multi-site brands, franchisors, and franchisees; offering everything studio owners need to manage and grow their business: with insights; marketing; CRM; and 30+ integrations to leading technology partners.
Leading boutique gym brand 1Rebel has always been built around the member experience and community that creates. It’s for this reason the studio brand opted to upgrade their studio management platform to Xplor Mariana Tek to enhance the consumer experience they can offer.
“Working with Xplor Mariana Tek it’s clear to see the deep industry expertise the team possesses, and the opportunities this technology platform can offer our business. We are leveraging Xplor Mariana Tek’s consumer insights, analytics, and APIs to enhance the premium and personalised experience we deliver inside and outside of the studio, so that every interaction with our brand is the same immersive experience they get with a 1Rebel class.”
Michelle Stoodley, Marketing Director, 1Rebel
Trusted by the top brands in boutique fitness, Xplor Mariana Tek powers thousands of fitness and wellness studio locations across the UK, U.S., and Canada, with plans to expand into Europe and Australasia in the next 12 months. Studio brands now using Xplor Mariana Tek include Barry’s, Neighborhood Barre, Pvolve, Sweat440, SLT, and Tremble.
To find out more about Xplor Mariana Tek visit the website.
by Xplor Mariana Tek
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First published: 18 April 2024
Written by: Xplor Mariana Tek