There are many things that make Mariana Tek a favourite platform for boutique studio owners, but one that stands out as an amazing revenue generator is in-app ads. This handy feature allows you to display targeted banners right inside the app as users are looking. You can use in-app ads to promote anything you want, from deals to upcoming events.
We asked our client, Zenergy, that has seen a lot of success through in-app ads how and why they are using the feature. Zenergy, a boutique cycling studio, was founded by CEO Nick Staples in 2015 when he was just 20 and returning home to Charleston, West Virginia from New York City. Now, he has several locations across the East Coast and Midwest. With in-app ads, Nick and his team can promote their mission to “make the world a better place through our classes, community, and team”. Make sure to check out Zenergy on Instagram to learn more about their studio!
Why did you decide to enable the Mariana Tek in-app ad?
It was almost a no-brainer for us! We rely heavily on communication with our community. The more ways we can get info out in-front of our Riders, the better.
How long have you had ads running for Zenergy?
Over two years now and continuing to rely on this tactic for our future growth.
What are your favourite ways to leverage the in-app ad?
Over the years, we’ve used Mariana Tek’s app banner ads with different goals in mind. We’ve found that banners with links to challenge sign-ups, our podcast, and New Rider Info have been the most successful!
Tell us about your favourite ad you’ve implemented?
We love the first ad that we have which directs clients to our podcast “Off the Bike”. It’s been a huge tool in getting our clients directed to channels that we wouldn’t otherwise be able to. Most people have social media, but almost all our clients have the app.
What would you say to others considering the in-app ad?
If you’re not doing it, what are you waiting for? This is by far one of our favourite features in the app as we can take our brand image even more to our riders/clients. If we need to get something out, that’s the place to do it, as most of our riders use the app to book their classes.
Get Your Message Out Like A Pro
Sound like a tool your studio could use to amplify your message? Features like this, and more, are the reason boutique studios everywhere are making the switch to Mariana Tek.
We’ll pair you with a friendly specialist who will help make your migration Mariana Tek hassle-free. Request a demo with our team today!
Article by Xplor Mariana Tek
First published: 20 March 2023
Last updated: 26 October 2024